As a young salesperson working in a kitchenware store, Premjibhai nurtured the desire to set up his own business. He credits his brother Khiyashibhai, for helping him fulfil this dream, with Neelam. Not one to shy away from hard work, Premjibhai has built his business on the solid foundation of ‘cooperation’ and ‘togetherness’, both values that his mother instilled in him. An innovator of sorts, he has always had a finger on the pulse, and offered customers the advantage of thoughtfully-designed kitchenware. Today Neelam is recognised not just for its superior quality, but also for the values that Premjibhai continues to uphold.